O’Donnell is the co-founder of SEO-PR, a search engine marketing firm that provides search engine optimization, search engine advertising, and search engine promotion services. The firm’s clients include Southwest Airlines, the Wharton School of the University of Pennsylvania, the Search Engine Marketing Professional Organization (SEMPO), and the WiFinally (http://www.wifinally.com) blog.
SEO-PR has also formed a strategic partnership with PR Web, one of the Internet’s most popular newswires. Together, the partners help agencies and clients optimize, distribute and track press releases via blogs, RSS feeds, news search engines, and opt-in email.
Prior to co-founding SEO-PR, O’Donnell was the president of IDM Partners, an online direct marketing agency that had IBM Global Services, Sprint, and The Great Plains Software Division on Microsoft as clients. Before that, he headed a Bay-area PR and Marcom firm, JONA Group, which launched more than 40 Internet startups between 1995 and 1999.
Stuart McFaul, president and founder of Spiral Group Public Relations, says, “Jamie O’Donnell has a strong reputation in Silicon Valley for insisting that successful PR programs need to address the expressed interests of customers and journalists versus the self interest of a client company. SEO-PR now takes that principle to the age of search engines where customer interests are measured in top key words and phrases.”