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Lisa Poulson
President, Kirtland Enterprise Group
Poulson has more than 15 years experience in communications and marketing developed at a major technology company, small start ups and at one of the world’s largest public relations agencies. She brings a deep understanding of the processes of persuasion and building credibility to her work – reaching target audiences via programs designed to meet her clients’ business objectives. During her tenure at Sun Microsystems, Lisa launched the Java technology to business, trade and consumer press and analysts -- taking it from a lab project to an international force in software. She created and ran the worldwide PR campaign that evangelized software Java technology to software developers– in the face of intense competition. Lisa also led the communications strategy and served as spokesperson for the Sun v. Microsoft and US v. Microsoft lawsuits, building rare expertise in litigation communications. At Tumbleweed Communications Corp. and RealNames Inc., Poulson drove corporate communications programs including an IPO, acquisitions, reductions in force and investor relations. She also managed corporate marketing and lead generation programs with tight resources to deliver results that met and exceeded revenue and brand objectives. While at Burson-Marsteller, she served clients as diverse as IBM, the US Postal Service and Hydro-Quebec. Poulson, launched Kirtland Enterprise Group Inc., in July 2002, and has lived and practiced in Silicon Valley since 1995.