« Jeff Sandquist | Main | John Roberts »
Steve Rubel
Vice President, Client Services: CooperKatz & Company
Blog: Micro Persuasion Weblog
Rubel is a PR strategist with more than 10 years of public relations, journalism, and marketing communications experience. He currently serves as vice president, client services, at CooperKatz & Company, a mid-size New York City public relations firm.
Rubel is an expert in integrating Weblogs into traditional consumer and B2B public relations campaigns. He authors the Micro Persuasion Weblog, which tracks how the blogosphere and participatory journalism are changing the public relations practice.
Since joining CooperKatz & Company in 2001, Rubel has led a diverse array of business-to-business and consumer client campaigns on behalf of organizations such as the Association of National Advertisers, WeatherBug, the Family Friendly Programming Forum, Invest Northern Ireland, Carrier, Otis Elevator, Canon, the Civic Alliance to Rebuild Downtown New York and France Telecom, among others. Rubel also co-developed Ziff Davis' ExtremeTech America's Fastest Geek campaign, which was awarded a 2001 Silver Sabre Award.