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Investing in Newsgator
Last week, Brad Feld, a VC, and Greg Reinaker of NewsGator closed a funding deal. Feld has just blogged about why he did it. Basically, he started using Newsgator, then started blogging, realized he wanted to invest somewhere in the space, and then looked into what Newsgator did beyond their Outlook RSS Aggregator plug-in. Newsgator also has a GMail interface, mobile and web apps, and custom search, all of which Feld thinks are not well enough marketed, and so that's why people misunderstood his reasons for investing in Newsgator. He says people thought it was just an RSS aggregator investment, but in fact, the other platforms and products make it much more interesting.
Not sure whether Feld's logic will play out, but social media that takes advantage of multiple or at least different platforms, and finds interesting holes not covered by other services will definitely have better chances for funding and surviving the competition.
Posted by Mary Hodder at 12:21 PM on June 29, 2004