Our cup overflows.
BlogOn has assembled approximately 50 of social media’s foremost thinkers, innovators, and investors.to share their knowledge and perspective on July 22-3. This is probably the most concentrated gathering of social media thought leaders ever assembled. Our BlogOn team believes it is essential to present a panoramic view of the market, so that attendees will walk away understanding the enormity of this fast-emerging new category and how it is already changing all forms of communications.
Social media is in its infancy, but its growth rate is astounding --faster than PC adoption, the Internet, and perhaps even music file downloading. The disruption is being felt in publishing, advertising, public relations, and anywhere authorities wish to control information flow. Social media lets you rely on trusted colleagues as information assets and sources. Your reputation becomes a personal brand. Relationships and reputations provide context for understanding whatever information you consume.
Social Media is not just about the swelling troops of bloggers, and hordes of social networking community members. It’s about conversations between peers, companies and their prospects, customers and employees; it empowers anyone with online connection to be heard in the world. It enables free access to information in and out of countries where censorship is enforced.
While traditional media establishes a passive, static relationship between author and reader, the social media provide true interactive, passionate exchanges of information and ideas.
Posted by Shel Israel at 08:42 AM on June 30, 2004