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TV Might Come Before Radio
Previously, we talked about radio and RSS (Radio Simply Syndicated). But Jeff Jarvis has posted a pretty definitive roundup of the latest on what he calls "exploding TV," including Rafat Ali's take , Ernie Miller, Adam Curry, Doc Searls and Dave Winer. Jeff is calling for tools for allowing people to make their own content and then posits that BitTorrent and RSS will make it easy to distribute, and cheap. Some are already encouraging users to make content like the BBC which is allowing people to make their own sportscasts of the Olympics.
There is no way in the future that companies will be able to afford to make all their own content and distribute it. Instead, they can develop communities of interest, let users make things, enfranchising them, and then with BitTorrent, let the users help distribute the content. But it requires listening and working with your users, involving them in your business processes, and having them feel connected with you, which means they will develop an emotional relationship with you. The positive part is you will have loyal users that keep working with you, but the potential for screwing it up is great, unless you maintain and nurture the relationships, and treat them well, ask them when you make changes, keep things transparent, in other words, make them your partner.
Posted by Mary Hodder at 11:23 PM on June 09, 2004