Thursday - July 22, 2004
- 1:00 – 5:00 p.m. : Pre-conference Boot Camp
- 6:00 – 7:00 p.m. : BlogOn 2004 Welcome Reception
- 7:00 – 8:00 p.m. : General Session
Social Media Opportunities and Challenges
The Big Picture
Friday - July 23, 2004
- 8:30 a.m. – 12:30 p.m. : General Session
Opening Remarks - Chris Shipley, Executive Producer, BlogOn
Defining Social Media What is social media and what is the market opportunity?
- Moderator: Ross Mayfield, SocialText
Panelists: Dan Gillmor, SJ Mercury News
James Currier, Tickle
Reid Hoffman, LinkedIn
Michael Sikillian, TerraLycos
Jim Spohrer, Ph. D., IBM Almaden Research Center
The Dark Side of Social Media
While social media offers great opportunities, barriers present real business risks.
- Moderator: Mary Hodder, Technorati
Panelists: danah boyd, UC Berkeley
Chris Kelly, Spoke Software
Lisa Poulson, Kirtland Enterprise Group, Inc.
Wendy Seltzer, EFF
Business Models & Business Impact
How will social media generate new businesses and how will they impact old line businesses?
- Presenter: Lenn Pryor, Microsoft Corporation
Jeff Sandquist, Microsoft Corporation
Robert Scoble, Microsoft Corporation
Responders: Anil Dash, VP of Evangelism, Six Apart
Social Media Transforms Corporate Communications
Local Media Gets Blogged
- 12:30 - 2:00 p.m. : Lunch
- 2:00 – 4:40 p.m. : Breakout Sessions
- Track A: Company Presentations
Meet companies poised to capitalize on this new growth market.
- Track B: The Business of Blogging and Social Media
Join an open conversation on the issues, opportunities and challenges bloggers and other social media makers face.
- 2:00 – 4:40 p.m. : Led Discussions
Business of Blogging
- Discussion Leader: Susan Mernit, 5ive
Contributors: Jason Calcanis, Weblogs, Inc.
Stowe Boyd, Corante Research
Henry Copeland, BlogAds
- Discussion Leader: Halley Suitt, Worthwhile Magazine
Contributors: Steve Gillmor, eWeek
Steve Rubel, CooperKatz & Company
Rafat Ali, Paid Content
Metrics of Influence
4:50 – 6:00 p.m. : General Session
Who's Investing in Social Media? Social media startups are beginning to attract venture capital investment. Who are the early investors and why are they jumping into this market?
The BlogOn 2004 conference schedule will be updated frequently. Please check back or subscribe for updates and we will notify you about new session details and speakers.
BlogOn 2004 Boot Camp
BlogOn's half-day pre-conference boot camp is designed for senior level technology, media, investors and communications professionals eager to understand the ins and outs of social media. You'll learn the core concepts and become familiar with the tools of social media from leaders in the social media space: Susan Mernit, Partner at 5ive (blog); Ross Mayfield, CEO of Socialtext (blog); JD Lasica, author, journalist and (blog); Halley Suitt, Senior Editor, Worthwhile Magazine (blog); Steve Rubel, VP of Client Services of CooperKatz & Company (blog) and Mary Hodder, of Technorati, (blog).
This interactive and intensive session is an accelerated hands-on course in social media. You'll be coached by experts to set up and converse on a blog, send an RSS feed, use a newsreader to read content from many publishers and see how your own content is used by others, use a wiki to collaborate with others, and make your own social networking profile.
Social media aggregate interaction between people, both in the room and across the internet. We'll show you how your use of social media enters these conversations, is tracked, and others see you and respond to your activities so that you can respond back. In addition to hands-on experience with the fundamental tools of social media, you'll also see first-hand demonstrations of moblogging, video and audio blogging, as well as examples of blogs used for knowledge management applications, a business-customer relationships, and public relations.
In the second half of the session, you'll learn how these components of social media come together into new marketable products. You'll cooperate with other participants and session leaders to develop a new social media product with a small team, with individual attention to the special needs of this kind of media. The process will highlight what is important in social media product offerings to both the business and user community, as well as what areas of product development are different for social media.
You will leave the Boot Camp with a greater understanding of what you need to do to succeed as you make social media products within your company.
To keep this session highly interactive, the Boot Camp is limited to 30 participants. We recommend you register early to insure your place at this highly valuable workshop.
During the afternoon of July 23, BlogOn will continue along two program tracks.
In Track A, you'll get a close look at companies poised to capitalize on emerging social media market opportunities. These companies are selected because they show significant promise in tools, services and new "blogoshpere" content.
Companies will be arranged by category into three presentation groups. In interactive sessions designed to benefit both audience and presenter, each company will have five minutes to present its product and business model. Then, BlogOn turns the tables with Guidewire Group Editorial Board and the audience serving up questions and comments on their perceptions of what they just heard.
Track B is designed by social media practioners for social media practioners. BlogIn at BlogOn includes discussions and presentations that touch the issues, opportunities and challenges facing known players building their reputation and business practices around social media.