Agenda

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BlogOn 2004 Boot Camp

BlogOn's half-day pre-conference boot camp is designed for senior level technology, media, investors and communications professionals eager to understand the ins and outs of social media. You'll learn the core concepts and become familiar with the tools of social media from leaders in the social media space: Susan Mernit, Partner at 5ive (blog); Ross Mayfield, CEO of Socialtext (blog); JD Lasica, author, journalist and (blog); Halley Suitt, Senior Editor, Worthwhile Magazine (blog); Steve Rubel, VP of Client Services of CooperKatz & Company (blog) and Mary Hodder, of Technorati, (blog).

This interactive and intensive session is an accelerated hands-on course in social media. You'll be coached by experts to set up and converse on a blog, send an RSS feed, use a newsreader to read content from many publishers and see how your own content is used by others, use a wiki to collaborate with others, and make your own social networking profile.

Social media aggregate interaction between people, both in the room and across the internet. We'll show you how your use of social media enters these conversations, is tracked, and others see you and respond to your activities so that you can respond back. In addition to hands-on experience with the fundamental tools of social media, you'll also see first-hand demonstrations of moblogging, video and audio blogging, as well as examples of blogs used for knowledge management applications, a business-customer relationships, and public relations.

In the second half of the session, you'll learn how these components of social media come together into new marketable products. You'll cooperate with other participants and session leaders to develop a new social media product with a small team, with individual attention to the special needs of this kind of media. The process will highlight what is important in social media product offerings to both the business and user community, as well as what areas of product development are different for social media.

You will leave the Boot Camp with a greater understanding of what you need to do to succeed as you make social media products within your company.

To keep this session highly interactive, the Boot Camp is limited to 30 participants. We recommend you register early to insure your place at this highly valuable workshop.

Breakout Sessions

During the afternoon of July 23, BlogOn will continue along two program tracks.

In Track A, you'll get a close look at companies poised to capitalize on emerging social media market opportunities. These companies are selected because they show significant promise in tools, services and new "blogoshpere" content.

Companies will be arranged by category into three presentation groups. In interactive sessions designed to benefit both audience and presenter, each company will have five minutes to present its product and business model. Then, BlogOn turns the tables with Guidewire Group Editorial Board and the audience serving up questions and comments on their perceptions of what they just heard.

Track B is designed by social media practioners for social media practioners. BlogIn at BlogOn includes discussions and presentations that touch the issues, opportunities and challenges facing known players building their reputation and business practices around social media.