Dress
Conference dress is business casual.
Audience
Blogging a social networking enthusiasts; investors, media, marketing and communications industry executives and business and technology publication editors.
Parking Information
Although parking on the UC Berkeley campus can be difficult, we expect conditions to be relatively easy since the conference is held during summer vacation.
Additionally, here is a list of off-campusp parking facilities near the Haas School of Business.
* City of Berkeley surface parking lot at Oxford Street, Allston Way, and Kittredge. Enter from Kittredge.
* UC Student Union Garage, Bancroft just west of Telegraph (southside parking).
* City of Berkeley Sather Gate Garage, located on Durant between Dana and Telegraph (south side of campus). Enter from Channing Way or Durant Ave.
* City of Berkeley Center Street Garage, 2025 Center Street between Shattuck and Milvia Street.
* Street parking: Read all parking restriction signs carefully. The rules and times are strictly enforced by the City of Berkeley.
Driving Directions
From San Francisco:
From Highway 101 (San Francisco Airport; San Francisco; Bay Bridge; Marin County)
* Take 101 to I-80 East, San Francisco/Oakland Bay Bridge
* Take I-80 East across the Bay Bridge and stay on 80 East to Berkeley.
* Exit at University Avenue and head east toward campus.
* University Avenue dead-ends at campus. Turn left onto Oxford Street.
* Turn right onto Hearst Avenue.
* Turn right onto Gayley/Piedmont Road (called La Loma on the left).
* Turn left into Kleeberger parking lot (next to Memorial Stadium).
From Interstate I-880 (Oakland, Oakland Airport; San Jose)
* Take I-880 North to Oakland.
* At the I-880-I-80 junction, take I-80 East to Berkeley.
* Exit at University Avenue and head east toward campus.
* University Avenue dead-ends at campus. Turn left onto Oxford Street.
* Turn right onto Hearst Avenue.
* Turn right onto Gayley/Piedmont Road (called La Loma on the left).
* Turn left into Kleeberger parking lot (next to Memorial Stadium).
From Interstate I-80 (Sacramento; Vallejo)
* Take I-80 to University Avenue and head east toward campus.
* University Avenue dead-ends at campus. Turn left onto Oxford Street.
* Turn right onto Hearst Avenue.
* Turn right onto Gayley/Piedmont Road (called La Loma on the left).
* Turn left into Kleeberger Parking lot (next to Memorial Stadium).
From Highway 24 (Walnut Creek)
* Take Highway 24 West. Exit at Berkeley / Tunnel Road
* Continue west on Tunnel Road, which becomes Ashby Avenue near the Claremont Hotel.
* Turn right onto Telegraph Avenue to Durant.
* Make a right onto Durant.
* At the end of Durant, make a left onto Piedmont.
* Turn right into Kleeberger parking lot (next to Memorial Stadium).
From Interstate I-580 East or West (Marin County; Pleasanton)
* Take I-580 to I-80 East (to Berkeley, Sacramento)
* Exit at University Avenue and head east toward campus.
* University Avenue dead-ends at campus. Turn left onto Oxford Street.
* Turn right onto Hearst Avenue.
* Turn right onto Gayley/Piedmont Road (called La Loma on the left).
* Turn left into Kleeberger parking lot (next to Memorial Stadium).
Maps
The full UC Berkeley campus map is located here, but here is the Haas Business School section on the east side of campus:
Public Transportation
BART (Bay Area Rapid Transit)
From either airport, San Francisco or other points west or south of Berkeley, take a Richmond-bound BART train to the Downtown Berkeley station. Visit the BART website or call (510) 465-2278 for more information.
From the BART station, it's a 15-minute (uphill) walk to Haas; you can also take the campus shuttle bus (closest stop is at Scandinavian Designs, at Shattuck and Addison). Ask to be dropped off at the Haas School of Business. Fare is 50 cents. Visit the campus shuttle website or call (510) 642-5149 for more information.
AC Transit
AC Transit bus service provides transportation for commuters to and from San Francisco and throughout Alameda and western Contra Costa County. There are several AC bus lines that come near the campus area. Visit www.511.org or call 511 for information.
Shuttles/taxis from the San Francisco Airport (SFO) or the Oakland Airport
Airport Shuttles
Travelers to the San Francisco Bay Area may fly into either Oakland or San Francisco. The Oakland International Airport is smaller and closer to Berkeley. Expect to pay about $20 for a shuttle from the Oakland Airport to the Haas School and from $25 to $40 for a shuttle from San Francisco Airport (SFO). For airport shuttles from either airport, you generally need to call 24 hours in advance and again upon your arrival at the airport.
Bayporter: (510) 864-4000 or (415) 467-1800
Bridge Airporter Express: (800) 300-1661
City Express Shuttle & Limo: (888) 874-8885
South & East Bay Connection: (800) 548-4664
Taxi Companies
Expect to pay about $35 for a taxi from the Oakland Airport to the Haas School and about $45 to $50 for a taxi from San Francisco's airport.
American Yellow Cab: (510) 655-2233
Berkeley Yellow Cab: (510) 528-9999
Accommodations
Please note that the Bancroft Hotel and the Hotel Durant have special rates for those attending conferences at UC Berkeley. Please mention that you would like the UC Berkeley Conference Rate at the time you make your reservations.
Bancroft Hotel (this is closed to Haas, see map)
2680 Bancroft Way, Berkeley
510/549-1000, 800/549-1002
E-mail: reservations@bancrofthotel.com
Berkeley City Club (within walking distance, see map)
2315 Durant Avenue, Berkeley
510/848-7800
Claremont Resort & Spa (see map)
41 Tunnel Road, Berkeley
800/551-7266
Faculty Club (also closest to Haas but no parking, see campus map)
On campus
510/642-1993
E-mail: theclub@uclink.berkeley.edu
Hotel Durant (also very close to Haas, see map)
2600 Durant Avenue, Berkeley
800/2-DURANT (800/238-7268)
Rose Garden Inn (B&B - charming, 15 min walk, see map)
2740 Telegraph Avenue, Berkeley
510/549-2145, 800/992-9005
The Waterfront Plaza Hotel (see map)
Jack London Square, Oakland
800/729-3638
If you arrive early on the 22nd...
You might walk to Sather Tower, fondly referred to as the Campanile, take the elevator up to see the view of the bay and the Golden Gate Bridge. The tower rises to a height of 317 feet. Located in the geographic center of campus, the Campanile is the symbolic heart and enduring symbol of Cal. Carillon concerts can be heard several times a day. An elevator ride to the observation platform at the 200-foot level provides visitors with a spectacular view of the campus and the entire Bay Area.
The Campanile is open Monday thru Friday from 10:00 a.m. to 4:00 p.m. The cost of an elevator ride is $2 general admission (over 18). Note: There are 38 stairs from the top of the elevator to the observation platform, which is therefore not wheelchair accessible.