Steve Rubel
Vice President, Client Services - CooperKatz & Company
Blog: Micro Persuasion
Steve Rubel is a PR strategist with nearly 15 years of public relations, marketing, journalism and communications experience. He currently serves as Vice President, Client Services at CooperKatz & Company, a mid-size PR firm in midtown New York City.
Rubel heads up the agency's new Micro Persuasion practice, which helps clients launch conversational marketing programs that include blogs, podcasting and RSS. He also widely evangelizes the use of these new technologies via his well-read Micro Persuasion weblog (www.micropersuasion.com).
Widely viewed as an expert on blogging, podcasting and open-source marketing, Rubel is often sought out as a speaker and appears frequently in the press. In 2005 he was named to Media Magazine's 2005 Media 100 list of "people you need to know in media" and the AlwaysOn/Technorati Open Media 100.
