Andy Sernovitz
CEO, Word of Mouth Marketing Association
Andy Sernovitz, a twelve-year veteran of the interactive marketing business, is CEO of the Word of Mouth Marketing Association (WOMMA). He also has been a Visiting Scholar at the Wharton School of Business, where he taught Internet Entrepreneurship, and he is Founder and President Emeritus of the Association for Interactive Marketing (AIM).
In 1993, he began pulling the Internet industry together under AIM, which grew to represent more Internet companies than any other organization. As the de facto Washington representative for the Internet industry, Mr. Sernovitz was involved in the formative policy debates surrounding privacy, spam, and other key Internet issues. In 1999 he sold AIM to the Direct Marketing Association, where he led efforts to help traditional marketers effectively use new technologies.
He holds degrees in Marketing from the Wharton School of Business and in Political Science from the University of Pennsylvania.
