coBRANDiT
(Obtainium Methodologies LLC)
Founded in 2002, coBRANDiT is a boutique advertising and marketing agency that specializes in the creation, production, and placement of documentary advertising. This new discipline combines the fields of ethnographic market research, advertising, videoblogging, and word-of-mouth marketing--the result is integrated, measurable content about and by consumers and the life they lead with brands.
Documentary advertising can be described as video ethnography edited into stylized short-form branded content. Our work is designed to be placed online in brand microsites and videoblogs, in cable and broadcast distribution, and in print and outdoor executions. In addition, we have relationships with the leading providers of community management tools and measurement/tracking programs, as well as campus, trend, and infomercial organizations offering events, web, and cable distribution.
Founders/Corporate Officers:
Owen Mack, Jesse Buckley, Cofounders & Self-Funding Bootstrappers
