Jackie Huba
Blog: Church of the Customer
Jackie Huba is the co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Her book has been called the "new mantra for entrepreneurial success" by the New York Times and "an absorbing read" by Harvard Business School. Huba and her co-author, Ben McConnell, have been quoted in the Financial Times, Chicago Tribune, Fast Company, the Pittsburgh Post-Gazette, the Boston Herald, Inc. magazine, and others discussing how customer advocacy has become the new currency in today's advertising saturated world. McConnell and Huba have evangelized audiences at Disney, Microsoft, Whirlpool, Starbucks, and small/medium businesses around the country on how to make customers volunteer members of the sales force.
