Lisa Poulson
Managing Director, Burson-Marsteller
Lisa Poulson, managing director in Burson-Marsteller’s Global Technology Practice, brings a deep understanding of the processes of persuasion to her work – helping her clients understand and use communications vehicles to build credibility and strong relationships among the constituencies they need to reach, as well as guiding them to make provocative contributions to the public discourse. During her tenure at Sun Microsystems, Poulson launched the Java technology to business, trade and consumer press and analysts—taking it from a lab project to an international force in software. She also counsels technology companies involved in intellectual property and anti-trust litigation. At Burson-Marsteller, she has served clients as diverse as IBM, the US Postal Service and Hydro-Quebec. Poulson serves on Guidewire Group's Sounding Board and occasionally posts thoughts on communications on Guidewire Group's Social Media blog.
