a guidewire group conference
the business of social media - October 18-17, 2005 - Copacabana - New York City, NY

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Peter Friedman

Chairman and CEO, LiveWorld

Peter Friedman founded LiveWorld in April 1996. LiveWorld creates, operates, and manages loyalty marketing, customer support, and business intelligence communities based on LiveWorld’s community applications platform and community model. Services include message boards, blogs, groups, chat, interactive webcasts, research, reporting, moderation, community management and consulting. Clients include AOL, eBay, The Campbell Soup Company, and Warner Brothers.

Friedman sets the LiveWorld vision and directs overall operations. As executive sponsor for several Fortune 500 clients, he works with them to define how community services will support their business objectives. Prior to founding LiveWorld, Inc., he was the vice president and general manager of Apple Computer's Internet/Online Services business unit.

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