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<title>BlogOn 2005 - The Business of Social Media</title>
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<item>
<title>BlogOn 2005 Social Media Summit Recap</title>
<link>http://www.blogonevent.com/blogon2005/2005/10/2005_social_med.html</link>
<description><![CDATA[<table>
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<p><a href="http://www.guidewiregroup.com">Guidewire Group</a>, a global research firm focused exclusively on emerging technology companies and 
markets, and executive producer <a href="http://www.blogonevent.com/blogon2005/2005/08/chris_shipley_e.html">Chris Shipley</a> hosted the BlogOn 2005 Social Media Summit on October 17 &amp; 18 in New York City.</p>		</td>
	</tr>
	<tr>
		<td valign="top" width="60%"><p>The premier executive conference for forward-thinking marketing and communications executives considering strategic initiatives in social media such as blogs, RSS and podcasts, BlogOn 2005 explored how leading corporations are using social media for business advantage.</p>
<p>Featured companies included AOL, DaimlerChrysler, ESPN, McDonald’s SIRIUS Satellite Radio, Sprint, Sun Microsystems, Unilever and Yahoo!</p>
		<p>The nearly 400 attendees also learned how to use social media to create more meaningful conversations with their customers — with insights from <a href="http://www.blogonevent.com/blogon2005/speakers/">leading experts</a> such as Seth Godin, David Weinberger, Gil Schwartz, Jackie Huba, Jeff Jarvis and Steve Rubel.</p>
		<p>We invite you to explore the BlogOn site to learn more about the <a href="http://www.blogonevent.com/blogon2005/schedule/">program</a>, including the 20 technology companies selected as <a href="http://www.blogonevent.com/blogon2005/exhibitors/">Social Media 
		Innovators</a>. You can also review the executive summary of Guidewire Group’s <a href="http://www.blogonevent.com/archives/2005/10/guidewires_exec.html">Blogging in the Enterprise survey</a>, created in conjunction with iUpload. </p>
<p>Guidewire Group has assembled a series of tools and services that will help you be part of the ongoing conversation about Social Media regardless of whether you attended BlogOn. Check out the box to the right for more ways to take part in the BlogOn experience.</p>
<p>Plus, even though the conference has officially ended, you can still become involved in the BlogOn 2005 community by signing up to be part of <a href="http://www.blogonevent.com/archives/2005/10/guidewire_group.html">Guidewire Group's Social Media Research Panel</a>.</p>
		</td>
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		<blockquote>
		<p align="center"><font color="#0370AD"><b>Community Tools</b></font></p>
		<b><font size="1" color="#0370AD"><li>Conference Blogs</li></font></b>
<p><font size="1">Read more about the conference in the official <a href="http://www.blogonevent.com/blogon2005/blog/">Event Blog</a> or browse the search pages on <a href="http://www.technorati.com/search/blogon+OR+blogon2005">Technorati</a>, <a href="http://www.feedster.com/search.php?hl=en&ie=UTF-8&q=blogon&sort=date">Feedster</a> and <a href="http://news.search.yahoo.com/search/news?p=blogon&fr=FP-tab-news-t&toggle=1&cop=&ei=UTF-8">Yahoo! News</a> to read what press, attendees and bloggers have written.</font></p>
<b><font size="1" color="#0370AD"><li>Participant Podcasts</li></font></b>
<p><font size="1">Listen to podcasts of interviews with BlogOn speakers and attendees. <a href="http://www.podtech.net/?cat=33">Podtech.net</a>, <a href="http://www.thepodcastnetwork.com">The Podcast Network</a> and <a href="http://www.venturevoice.com/">Venture Voice</a> offer a selection of terrific programs.</font></p>
<b><font size="1" color="#0370AD"><li>Photo Galleries</li></font></b>
<p><font size="1">See the action at the Copacabana in the <a href="http://blogon.zoto.com/">official Blogon photo gallery</a>, hosted by Zoto, or check out the attendee pictures posted on <a href="http://www.flickr.com/photos/tags/blogon/">Flickr</a> and <a href="http://www.buzznet.com/www/postsearch/?q=blogon&username=&f_mo=1&f_day=1+&f_year=2005&t_mo=10&t_day=26+&t_year=2005&size=thumb&sphotos=on&sjournals=on">Buzznet</a>.</font></p>
<b><font size="1" color="#0370AD"><li>Social Networks, Webcasts &amp; More</li></font></b>
<p><font size="1">Guidewire Group is preparing a whole set of tools to help you learn more about Social Media and network with other professionals with similar interests. Check out our <a href="http://www.blogonevent.com/archives/2005/10/guidewire_group.html">Social Media Research Panel</a></font>.</p>
</blockquote></td>
	</tr>
</table>]]></description>
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<category>Home</category>
<pubDate>2005-10-24T14:06:50-08:00</pubDate>

</item>
<item>
<title>Photos of BlogOn</title>
<link>http://www.blogonevent.com/blogon2005/2005/10/photos_of_blogo.html</link>
<description><![CDATA[<p>Zoto, one of this year's Social Media Innovators kept a photo diary of BlogOn. You can add your own pictures to the <a href="http://www.zoto.com/dev-blog/?page_id=69">BlogOn photo page</a>.</p>]]></description>
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<category>Community Tools</category>
<pubDate>2005-10-17T05:39:45-08:00</pubDate>

</item>
<item>
<title>Webcasts</title>
<link>http://www.blogonevent.com/blogon2005/2005/10/live_webcasts.html</link>
<description><![CDATA[<p>Live Webcasts of BlogOn 2005 sessions were available via the Internet during the conference. We will be making the BlogOn 2005 Webcast archives available soon, at no cost, to members of the Guidewire Group Social Research Media Panel. Learn more about the Panel and how you can register to view Webcasts <a href="http://www.blogonevent.com/archives/2005/10/guidewire_group.html">here</a>. <br />
</p>]]></description>
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<category>Community Tools</category>
<pubDate>2005-10-17T05:14:02-08:00</pubDate>

</item>
<item>
<title>BlogOn 2005 Event Partners and Sponsors</title>
<link>http://www.blogonevent.com/blogon2005/2005/10/blog_on_2005_ev.html</link>
<description><![CDATA[<p>Guidewire Group would like to thank the BlogOn 2005 Partners and Sponsors for their generous support of BlogOn 2005 Social Media Summit.</p>

<h3>Event Partners</h3>
<div id="sponsorlist">
<a href="http://www.blogonevent.com/blogon2005/2005/10/iupload.html"><img src="http://www.guidewiregroup.com/images/iupload_86x40.jpg" border="0" width="86" height="40" border="1" hspace="6"></a>
<a href="http://www.blogonevent.com/blogon2005/2005/10/six_apart.html"><img alt="Six Apart" src="http://www.guidewiregroup.com/images/sixapart_86x40.jpg" width="86" height="40" border="1" hspace="6"></a>
<a href="http://www.blogonevent.com/blogon2005/2005/10/yahoo.html"><img src="http://www.guidewiregroup.com/images/yahoo_86x40.jpg" border="0" width="86" height="40" border="1" hspace="6"></a>
</div>

<h3>Event Sponsors</h3>

<div id="sponsorlist">
<a href="http://www.blogonevent.com/blogon2005/2005/10/leverage_softwa.html"><img src="http://www.guidewiregroup.com/images/leverage_86x40.jpg" border="1" width="86" height="40" hspace="6"></a>
<a href="http://www.blogonevent.com/blogon2005/2005/10/porter_novelli.html"><img src="http://www.guidewiregroup.com/images/porternovelli_86x40.jpg" border="1" width="86" height="40" hspace="6"></a>
</div>

<h3>Contributing Sponsors</h3>
<div id="sponsorlist">
<a href="http://www.blogonevent.com/blogon2005/2005/10/blogcorp.html"><img src="http://www.guidewiregroup.com/images/blogcorp_86x40.jpg" border="1" width="86" height="40" hspace="6"></a>
<a href="http://www.blogonevent.com/blogon2005/2005/10/linkedin.html"><img src="http://www.guidewiregroup.com/images/linkedin_86x40.jpg" border="1" width="86" height="40" hspace="6"></a>
<a href="http://www.blogonevent.com/blogon2005/2005/10/nextpage.html"><img src="http://www.guidewiregroup.com/images/nextpage_86x40.jpg" border="1" width="86" height="40" hspace="6"></a>
<a href="http://www.blogonevent.com/blogon2005/2005/10/seo-pr.html"><img src="http://www.guidewiregroup.com/images/seo-pr_86x40.jpg" border="1" width="86" height="40" hspace="6"></a>
<a href="http://www.blogonevent.com/blogon2005/2005/10/technorati.html"><img src="http://www.guidewiregroup.com/images/technorati_86x40.jpg" border="1" width="86" height="40" hspace="6"></a>
</div>

<h3>Media and Marketing Partners</h3>
<div id="sponsorlist">
<a href="http://www.blogonevent.com/blogon2005/2005/10/adrants.html"><img src="http://www.guidewiregroup.com/images/adrants_86x40.jpg" border="1" width="86" height="40" hspace="6"></a>
<a href="http://www.blogonevent.com/blogon2005/2005/10/blogher.html" ><img src="http://www.guidewiregroup.com/images/blogher_86x40.jpg" border="1" width="86" height="40" hspace="6"></a>
<a href="http://www.blogonevent.com/blogon2005/2005/10/business_market.html" ><img src="http://www.guidewiregroup.com/images/bma_86x40.jpg" border="1" width="86" height="40" hspace="6"></a>
<a href="http://www.blogonevent.com/blogon2005/2005/10/chief_marketer.html"><img src="http://www.guidewiregroup.com/images/chiefmarketer_86x40.jpg" border="1" width="86" height="40" hspace="6"></a>
<a href="http://www.blogonevent.com/blogon2005/2005/10/corante.html"><img src="http://www.guidewiregroup.com/images/corante_86x40.jpg" border="1" width="86" height="40" hspace="6"></a>
<a href="http://www.demo.com/demofall/"><img src="http://www.guidewiregroup.com/images/demofall_86x40.jpg" border="1" width="86" height="40" hspace="6"></a>
<a href="http://www.blogonevent.com/blogon2005/2005/10/feedburner.html"><img src="http://www.guidewiregroup.com/images/feedburner_86x40.jpg" border="1" width="86" height="40" hspace="6"></a>
<a href="http://www.blogonevent.com/blogon2005/2005/10/holmes_report.html"><img src="http://www.guidewiregroup.com/images/holmesreport_86x40.jpg" border="1" width="86" height="40" hspace="6"></a>
<a href="http://www.blogonevent.com/blogon2005/2005/10/imedia.html"><img src="http://www.guidewiregroup.com/images/imedia_86x40.jpg" border="1" width="86" height="40" hspace="6"></a>
<a href="http://www.blogonevent.com/blogon2005/2005/10/kmpro.html"><img src="http://www.guidewiregroup.com/images/kmpro_86x40.jpg" border="1" width="86" height="40" hspace="6"></a>
<a href="http://www.blogonevent.com/blogon2005/2005/10/marketing_sherp.html"><img src="http://www.guidewiregroup.com/images/marketingsherpa_86x40.jpg" border="1" width="86" height="40" hspace="6"></a>
<a href="http://www.blogonevent.com/blogon2005/2005/10/marketingvox.html"><img src="http://www.guidewiregroup.com/images/marketingvox_86x40.jpg" border="1" width="86" height="40" hspace="6"></a>
<a href="http://www.blogonevent.com/blogon2005/2005/10/mediacenter.html"><img src="http://www.guidewiregroup.com/images/mediacenter_86x40.jpg" border="1" width="86" height="40" hspace="6"></a>
<a href="http://www.blogonevent.com/blogon2005/2005/10/online_publishe.html"><img src="http://www.guidewiregroup.com/images/opa_86x40.jpg" border="1" width="86" height="40" hspace="6"></a>
<a href="http://www.blogonevent.com/blogon2005/2005/10/supernova.html"><img src="http://www.guidewiregroup.com/images/supernova_86x40.jpg" border="1" width="86" height="40" hspace="6"></a>
<a href="http://www.blogonevent.com/blogon2005/2005/10/sxsw.html"><img src="http://www.guidewiregroup.com/images/sxsw_86x40.jpg" border="1" width="86" height="40" hspace="6"></a>
<a href="http://www.blogonevent.com/blogon2005/2005/10/wired.html"><img src="http://www.guidewiregroup.com/images/wired_86x40.jpg" border="1" width="86" height="40" hspace="6"></a>
<a href="http://www.blogonevent.com/blogon2005/2005/10/womma.html"><img src="http://www.guidewiregroup.com/images/womma_86x40.jpg" border="1" width="86" height="40" hspace="6"></a>
</div>]]></description>
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<category>Sponsors</category>
<pubDate>2005-10-10T17:51:39-08:00</pubDate>

</item>
<item>
<title>iUpload</title>
<link>http://www.blogonevent.com/blogon2005/2005/10/iupload.html</link>
<description><![CDATA[<p><img alt="iUpload" align=right src="http://www.guidewiregroup.com/images/iupload_86x40.jpg" border="1" width="86" height="40" hspace="10" vspace="5">iUpload is a leading content management and corporate blogging software company whose solutions help organizations optimize the marketing potential of their content. Whether you're an individual, a corporation or a community, iUpload provides a powerful one-stop solution for creating, managing and distributing all of your content, while giving you a new social marketing platform that extends your corporate voice and strengthens your brand across multiple communities. The iUpload Application Suite consists of iUpload Content Manager, iUpload Personal Publisher and iUpload Community Publisher, and iUpload Perspectives. All products work seamlessly together using the same user interface, making it easier for authors of all levels to reach new audiences instantly. iUpload's scalable approach allows seamless integration into any environment, making them the choice for a wide range of customers. Founded in 1998, iUpload's headquarters are in Burlington, Ontario, Canada.</p>

<p><a href="http://www.iupload.com">www.iupload.com</a></p>]]></description>
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<category>Sponsors</category>
<pubDate>2005-10-08T15:32:15-08:00</pubDate>

</item>
<item>
<title>Six Apart</title>
<link>http://www.blogonevent.com/blogon2005/2005/10/six_apart.html</link>
<description><![CDATA[<p><img alt="Six Apart" align=right src="http://www.guidewiregroup.com/images/sixapart_86x40.jpg" border="1" width="86" height="40" hspace="10" vspace="5">Six Apart Ltd., based in San Francisco, California, is the company behind the Movable Type publishing platform, the <a href="http://www.typepad.com">TypePad</a> personal weblogging service and LiveJournal, an online community organized around personal journals. Six Apart was founded by husband and wife team Ben Trott and Mena G. Trott in 2002, and joined by <a href="http://www.LiveJournal.com">LiveJournal</a> founder Brad Fitzpatrick early this year. The company is funded by Neoteny Co., Ltd., and August Capital. Six Apart’s sole focus is to create simple, yet powerful communication tools that enable millions of individuals, institutions and corporations to express, share and connect in ways never before possible. For more information, visit the Six Apart corporate weblog.</p>

<p>Web and Blog: <a href="http://www.sixapart.com">www.sixapart.com</a></p>]]></description>
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<category>Sponsors</category>
<pubDate>2005-10-08T15:31:24-08:00</pubDate>

</item>
<item>
<title>Yahoo!</title>
<link>http://www.blogonevent.com/blogon2005/2005/10/yahoo.html</link>
<description><![CDATA[<p><img alt="Yahoo!" align=right src="http://www.guidewiregroup.com/images/yahoo_86x40.jpg" border="1" width="86" height="40" hspace="10" vspace="5">Yahoo! Inc., offers a comprehensive network of essential services for Web users around the globe as well as businesses of all sizes. Yahoo! remains focused on becoming increasingly essential to the lives of consumers. Starting with its comprehensive, hand-built directory, as well as the popular My Yahoo! service, Yahoo! offers a broad and deep array of communications, commerce and content services in over 100 distinct properties that lead consumers to make Yahoo! their home on the Internet and wireless devices.</p>

<p><a href="http://www.yahoo.com">http://www.yahoo.com</p>]]></description>
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<category>Sponsors</category>
<pubDate>2005-10-08T15:30:01-08:00</pubDate>

</item>
<item>
<title>Leverage Software</title>
<link>http://www.blogonevent.com/blogon2005/2005/10/leverage_softwa.html</link>
<description><![CDATA[<p><img alt="Leverage Software" align=right src="http://www.guidewiregroup.com/images/leverage_86x40.jpg" border="1" width="86" height="40" hspace="10" vspace="5">Leverage Software enables trusted communities by providing hosted applications that empower event constituents, user groups, membership organizations and customer communities to share information in a safe, secure and collaborative environment. Its solutions enable interaction which allows individuals to engage peer-to-peer, resulting in significant value to each individual as well as to the entire network.</p>

<p>For companies and affinity groups hosting events, attendees can network before, during and after the event, leveraging EventConnect to discover and dialog with other attendees by matching specific interests and attributes. For associations and membership organizations, individuals can extend these capabilities with MemberConnect, building private affinity groups that promote participation and member loyalty, while providing value to each member. Businesses with customer communities can gain the same advantages with CustomerConnect, building a user platform that provides real-time visibility into customer interests while improving engagement and satisfaction through peer networking.</p>

<p><a href="http://www.leveragesoftware.com">www.leveragesoftware.com</a></p>]]></description>
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<category>Sponsors</category>
<pubDate>2005-10-08T15:29:39-08:00</pubDate>

</item>
<item>
<title>Porter Novelli</title>
<link>http://www.blogonevent.com/blogon2005/2005/10/porter_novelli.html</link>
<description><![CDATA[<p><img alt="Porter Novelli" align="right" src="http://www.guidewiregroup.com/images/porternovelli_86x40.jpg" border="1" width="86" height="40" hspace="10" vspace="5">With its global reach and deep expertise in key specialty areas, Porter Novelli makes technology relevant in people’s lives at work or play for companies all around the world. Porter Novelli separates itself from other firms by offering clients truly holistic communication services that challenge conventions and achieve remarkable results for today’s market leaders and tomorrow’s technology innovators. Many Minds. Singular Results.<br />
</p><br />
<a href="http://www.porternovelli.com">www.porternovelli.com.</a></p>]]></description>
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<category>Sponsors</category>
<pubDate>2005-10-08T15:28:44-08:00</pubDate>

</item>
<item>
<title>BlogCorp</title>
<link>http://www.blogonevent.com/blogon2005/2005/10/blogcorp.html</link>
<description><![CDATA[<p><img alt="Blog Corp" align="right" src="http://www.guidewiregroup.com/images/blogcorp_86x40.jpg" border="1" width="86" height="40" hspace="10" vspace="5">Founded in 2005 by pioneering blogger Cameron Barrett, BlogCorp is a full service blog consultancy based in New York City and London catering to Fortune 500 companies seeking to integrate blogs into their marketing, internal communications and Internet initiatives. Specializing in building online communities for their clients, BlogCorp leads the field in custom blog solutions and blog consulting.</p>

<p><a href="http://www.blogcorp.com">www.blogcorp.com</a>.</p>]]></description>
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<category>Sponsors</category>
<pubDate>2005-10-08T15:28:30-08:00</pubDate>

</item>
<item>
<title>LinkedIn</title>
<link>http://www.blogonevent.com/blogon2005/2005/10/linkedin.html</link>
<description><![CDATA[<p><img alt="LinkedIn" align="right" src="http://www.guidewiregroup.com/images/linkedin_86x40.jpg" border="1" width="86" height="40" hspace="10" vspace="5">LinkedIn is a network of professionals that helps you discover inside connections to recommended job candidates, industry experts and business partners. New members start by looking for old colleagues who are already registered with LinkedIn - which helps members to reconnect with them and strengthen those relationships.</p>

<p>LinkedIn is currently used by over 3.6 million professionals across the globe. LinkedIn's base of registered users is four times larger than all other online business networks combined. LinkedIn has over 1,000,000 users in Europe and 330,000 in Asia.</p>

<p><a href="http://www.linkedin.com">www.linkedin.com</a></p>]]></description>
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<category>Sponsors</category>
<pubDate>2005-10-08T15:28:29-08:00</pubDate>

</item>
<item>
<title>NextPage</title>
<link>http://www.blogonevent.com/blogon2005/2005/10/nextpage.html</link>
<description><![CDATA[<p><img alt="NextPage" align="right" src="http://www.guidewiregroup.com/images/nextpage_86x40.jpg" border="1" width="86" height="40" hspace="10" vspace="5">NextPage is disrupting how businesses solve their document collaboration problems and eliminating product abandonment experienced by traditional document management and collaboration products. NextPage delivers products that focus on solving problems from a user's perspective. NextPage 2, a document collaboration service, is the first to connect all document-based collaboration by tracking document versions that are sent as e-mail attachments, stored on users' desktops and created outside the organization. The service provides a 360 degree view of all document activities and works whether users are online or offline. NextPage 2 reduces the risk of sending out the wrong version, prevents wasted time working on wrong versions and eliminates the cost of document co-ordination.</p>

<p><a href="http://www.nextpage.com">www.nextpage.com</a></p>]]></description>
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<category>Sponsors</category>
<pubDate>2005-10-08T15:28:28-08:00</pubDate>

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<title>SEO-PR</title>
<link>http://www.blogonevent.com/blogon2005/2005/10/seo-pr.html</link>
<description><![CDATA[<p><img alt="SEO-PR" align="right" src="http://www.guidewiregroup.com/images/seo-pr_86x40.jpg" border="1" width="86" height="40" hspace="10" vspace="5">SEO-PR is a search engine optimization company and public relations firm specializing in news search, blog search and vertical search. With offices in San Francisco and Boston, the agency optimizes press releases, RSS feeds, and web content to increase brand awareness, drive traffic to web sites, generate leads, and sell products directly online. SEO-PR’s clients include Southwest Airlines, Verizon SuperPages.com, the Wharton School of the University of Pennsylvania, and the Search Engine Marketing Professional Organization (SEMPO).</p>

<p>Danny Sullivan, the editor of SearchEngineWatch.com, has praised SEO-PR for “focusing on search as a public relations tool,” and Rand Fishkin, the Daily SEO Show Anchor of the SEO Chat Forums, has said SEO-PR is “probably the most well-known PR firm dealing directly with the SEO industry.” SEO-PR’s news blog is focused on the top story behind the top stories in search engine optimization and public relations.</p>

<p><a href="http://www.seo-pr.com">www.seo-pr.com</a><br />
News Blog: <a href="http://newsblog.seo-pr.com">newsblog.seo-pr.com</a></p>]]></description>
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<category>Sponsors</category>
<pubDate>2005-10-08T15:28:27-08:00</pubDate>

</item>
<item>
<title>Technorati</title>
<link>http://www.blogonevent.com/blogon2005/2005/10/technorati.html</link>
<description><![CDATA[<p><img align="right" src="http://www.guidewiregroup.com/images/technorati_86x40.jpg" border="1" width="86" height="40" hspace="10" vspace="5">Technorati was founded in 2002 and was the first blog search engine on the Internet. Technorati is a leading discovery and search engine and today it tracks more than 19 million blogs.</p>

<p>Technorati displays what's important in the blogosphere — which bloggers are commanding attention, what ideas are rising in prominence, and the speed at which these conversations are taking place.</p>

<p>Technorati makes it possible for bloggers to find out what people on the Internet are saying about them, their company, products, or competitors — all in real-time. All of this activity is monitored and indexed within minutes of posting. Technorati provides a live view of the global conversation of the web.</p>

<p>Visit us at <a href="http://www.technorati.com">http://www.technorati.com</a>.</p>]]></description>
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<category>Sponsors</category>
<pubDate>2005-10-08T15:28:26-08:00</pubDate>

</item>
<item>
<title>Adrants</title>
<link>http://www.blogonevent.com/blogon2005/2005/10/adrants.html</link>
<description><![CDATA[<p><img alt="Adrants" align="right" src="http://www.guidewiregroup.com/images/adrants_86x40.jpg" border="1" width="86" height="40" hspace="10" vspace="5">Adrants provides marketing and advertising news and opinion with a continually updated website and daily email newsletter. Written by former industry practitioners, it provides insightful, informed, experiential, no holds barred commentary on the state of the advertising and media industries. Editorial covers emerging marketing and advertising trends, cultural and demographic shifts affecting advertising strategies, new campaign launches, viral and buzz marketing, useful industry research and examination of the industry's shift from old paradigms to new. </p>

<p><a href="http://www.adrants.com">www.adrants.com</a></p>]]></description>
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<category>Sponsors</category>
<pubDate>2005-10-07T15:28:02-08:00</pubDate>

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