a guidewire group conference
the business of social media - October 18-17, 2005 - Copacabana - New York City, NY

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BlogOn 2005 is presented by Guidewire Group, LLC guidewiregroup.com

BlogOn 2005 Event Partners and Sponsors

Guidewire Group would like to thank the BlogOn 2005 Partners and Sponsors for their generous support of BlogOn 2005 Social Media Summit.

Event Partners

Six Apart

Event Sponsors

Contributing Sponsors

Media and Marketing Partners

iUpload

iUploadiUpload is a leading content management and corporate blogging software company whose solutions help organizations optimize the marketing potential of their content. Whether you're an individual, a corporation or a community, iUpload provides a powerful one-stop solution for creating, managing and distributing all of your content, while giving you a new social marketing platform that extends your corporate voice and strengthens your brand across multiple communities. The iUpload Application Suite consists of iUpload Content Manager, iUpload Personal Publisher and iUpload Community Publisher, and iUpload Perspectives. All products work seamlessly together using the same user interface, making it easier for authors of all levels to reach new audiences instantly. iUpload's scalable approach allows seamless integration into any environment, making them the choice for a wide range of customers. Founded in 1998, iUpload's headquarters are in Burlington, Ontario, Canada.

www.iupload.com

Six Apart

Six ApartSix Apart Ltd., based in San Francisco, California, is the company behind the Movable Type publishing platform, the TypePad personal weblogging service and LiveJournal, an online community organized around personal journals. Six Apart was founded by husband and wife team Ben Trott and Mena G. Trott in 2002, and joined by LiveJournal founder Brad Fitzpatrick early this year. The company is funded by Neoteny Co., Ltd., and August Capital. Six Apart’s sole focus is to create simple, yet powerful communication tools that enable millions of individuals, institutions and corporations to express, share and connect in ways never before possible. For more information, visit the Six Apart corporate weblog.

Web and Blog: www.sixapart.com

Yahoo!

Yahoo!Yahoo! Inc., offers a comprehensive network of essential services for Web users around the globe as well as businesses of all sizes. Yahoo! remains focused on becoming increasingly essential to the lives of consumers. Starting with its comprehensive, hand-built directory, as well as the popular My Yahoo! service, Yahoo! offers a broad and deep array of communications, commerce and content services in over 100 distinct properties that lead consumers to make Yahoo! their home on the Internet and wireless devices.

http://www.yahoo.com

Leverage Software

Leverage SoftwareLeverage Software enables trusted communities by providing hosted applications that empower event constituents, user groups, membership organizations and customer communities to share information in a safe, secure and collaborative environment. Its solutions enable interaction which allows individuals to engage peer-to-peer, resulting in significant value to each individual as well as to the entire network.

For companies and affinity groups hosting events, attendees can network before, during and after the event, leveraging EventConnect to discover and dialog with other attendees by matching specific interests and attributes. For associations and membership organizations, individuals can extend these capabilities with MemberConnect, building private affinity groups that promote participation and member loyalty, while providing value to each member. Businesses with customer communities can gain the same advantages with CustomerConnect, building a user platform that provides real-time visibility into customer interests while improving engagement and satisfaction through peer networking.

www.leveragesoftware.com

Porter Novelli

Porter NovelliWith its global reach and deep expertise in key specialty areas, Porter Novelli makes technology relevant in people’s lives at work or play for companies all around the world. Porter Novelli separates itself from other firms by offering clients truly holistic communication services that challenge conventions and achieve remarkable results for today’s market leaders and tomorrow’s technology innovators. Many Minds. Singular Results.


www.porternovelli.com.

BlogCorp

Blog CorpFounded in 2005 by pioneering blogger Cameron Barrett, BlogCorp is a full service blog consultancy based in New York City and London catering to Fortune 500 companies seeking to integrate blogs into their marketing, internal communications and Internet initiatives. Specializing in building online communities for their clients, BlogCorp leads the field in custom blog solutions and blog consulting.

www.blogcorp.com.

LinkedIn

LinkedInLinkedIn is a network of professionals that helps you discover inside connections to recommended job candidates, industry experts and business partners. New members start by looking for old colleagues who are already registered with LinkedIn - which helps members to reconnect with them and strengthen those relationships.

LinkedIn is currently used by over 3.6 million professionals across the globe. LinkedIn's base of registered users is four times larger than all other online business networks combined. LinkedIn has over 1,000,000 users in Europe and 330,000 in Asia.

www.linkedin.com

NextPage

NextPageNextPage is disrupting how businesses solve their document collaboration problems and eliminating product abandonment experienced by traditional document management and collaboration products. NextPage delivers products that focus on solving problems from a user's perspective. NextPage 2, a document collaboration service, is the first to connect all document-based collaboration by tracking document versions that are sent as e-mail attachments, stored on users' desktops and created outside the organization. The service provides a 360 degree view of all document activities and works whether users are online or offline. NextPage 2 reduces the risk of sending out the wrong version, prevents wasted time working on wrong versions and eliminates the cost of document co-ordination.

www.nextpage.com

SEO-PR

SEO-PRSEO-PR is a search engine optimization company and public relations firm specializing in news search, blog search and vertical search. With offices in San Francisco and Boston, the agency optimizes press releases, RSS feeds, and web content to increase brand awareness, drive traffic to web sites, generate leads, and sell products directly online. SEO-PR’s clients include Southwest Airlines, Verizon SuperPages.com, the Wharton School of the University of Pennsylvania, and the Search Engine Marketing Professional Organization (SEMPO).

Danny Sullivan, the editor of SearchEngineWatch.com, has praised SEO-PR for “focusing on search as a public relations tool,” and Rand Fishkin, the Daily SEO Show Anchor of the SEO Chat Forums, has said SEO-PR is “probably the most well-known PR firm dealing directly with the SEO industry.” SEO-PR’s news blog is focused on the top story behind the top stories in search engine optimization and public relations.

www.seo-pr.com
News Blog: newsblog.seo-pr.com

Technorati

Technorati was founded in 2002 and was the first blog search engine on the Internet. Technorati is a leading discovery and search engine and today it tracks more than 19 million blogs.

Technorati displays what's important in the blogosphere — which bloggers are commanding attention, what ideas are rising in prominence, and the speed at which these conversations are taking place.

Technorati makes it possible for bloggers to find out what people on the Internet are saying about them, their company, products, or competitors — all in real-time. All of this activity is monitored and indexed within minutes of posting. Technorati provides a live view of the global conversation of the web.

Visit us at http://www.technorati.com.

Adrants

AdrantsAdrants provides marketing and advertising news and opinion with a continually updated website and daily email newsletter. Written by former industry practitioners, it provides insightful, informed, experiential, no holds barred commentary on the state of the advertising and media industries. Editorial covers emerging marketing and advertising trends, cultural and demographic shifts affecting advertising strategies, new campaign launches, viral and buzz marketing, useful industry research and examination of the industry's shift from old paradigms to new.

www.adrants.com

BlogHer

BlogHerBlogHer is a network for women bloggers to draw on for exposure, education and community. Mark your calendars now: BlogHer Conference '06 will be held in the San Francisco Bay Area on July 28 and 29, 2006. For more information, email info@blogher.org or visit their website.

www.blogher.org

Business Marketing Association

BMABegun in 1922 as the National Industrial Advertising Association, today's Business Marketing Association (BMA) represents a lifetime of expertise in business-to-business marketing and communications. For more than 80 years, BMA has been the pre-eminent service organization for professionals in this vital industry.

BMA is the business marketer's first line of defense in changing business marketing environments. From its information-packed Web site to its online skills-building and certification program, to papers and industry surveys, to interaction with peers, BMA excels at meeting the information and networking needs of business-to-business marketers.

www.marketing.org

Chief Marketer

Chief MarketerChief Marketer’s mission is to seek out the best of marketing intelligence, and then absorb, summarize, and organize it for easy access and a quick read for busy marketing executives who rely upon the original stories and content selections. Insights. Innovations. Solutions. Visit their website for marketing insights and information.

www.chiefmarketer.com

Conference Guru

ConferenceGuru.jpg

Conference Guru tracks hundreds of technology conferences around the world to help you find the right conferences… to get in front of the right people… at the right price. Conference Guru knows that the reasons you attend conferences are to help establish your leadership position in the marketplace and network with your peers. A worthwhile conference experience generates new contacts, sales leads, potential strategic partners and investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru helps make sure that happens for you.

Check out the free conference calendar that provides summary overviews of dozens of upcoming conferences, and the free conference newsletter with important highlights on these upcoming conferences.

Visit their website to become a Conference Guru Member. Enjoy advanced notice and exclusive access to discounted and complimentary conference passes and view the complete conference calendar, tracking hundreds of technology conferences around the world.

www.conferenceguru.com

Corante

Corante

The world's first blog media company, Corante is a trusted, unbiased source on technology, science and business that's authored by highly respected thinkers, commentators and journalists; read by many of the sector's top entrepreneurs, executives, funders and followers; and is helping to lead the emergence of blogging as an influential and important form of reportage, analysis and commentary.

www.corante.com

FeedBurner

Feedburner

FeedBurner’s advanced feed management technology delivers subscription services for publishers large and small to grow their reach, measure their audience and monetize their content. Founded in 2003, FeedBurner enables bloggers, podcasters and commercial publishers to reach millions of subscribers in more than 190 countries.

FeedBurner is a privately held company headquartered in Chicago. For more information about FeedBurner and RSS feed management, please visit their website.

www.feedburner.com.

Holmes Report

Holmes Report

The Holmes Group provides knowledge and insight to public relations professionals in both the United States and Europe. It publishes The Holmes Report, a weekly newsletter focused on news, trends and issues, the annual Agency Report Card, which profiles more than 150 PR firms in the U.S., and the annual Consultancy Report Card, which profiles a similar number of European firms.

The Holmes Group also manages the SABRE Awards, the largest awards competition for public relations programs in the U.S. The European SABRE Awards were launched last year.

www.holmesreport.com

iMedia

iMediaiMedia Communications inspires marketers of all types to explore and embrace interactive marketing strategies through its Web site, newsletter and events. Visit www.imediaconnection.com to learn more.

While you’re there, subscribe to the free iMedia Connection interactive marketing newsletter and have features, news, research, case studies and thought leader opinions delivered to your inbox each week.


  • Learn how to market your blog, and how NOT to; why RSS is important; and how an ad network can help your blog

  • Read columns by blogging thought leaders like Steve Rubel, Jeff Jarvis and others

  • Learn how and why big corporations blog


www.imediaconnection.com

KMPro

KMProThe Knowledge Management Professional Society (KMPro) is a non-profit organization that serves the professional needs of the international Knowledge Management community. We are member-centric, locally and globally, working together to invigorate the Knowledge Management community by promoting awareness, support & development of best practices, and advancement of Knowledge Management research and development.

www.kmpro.org.

MarketingSherpa

MarketingSherpaMarketingSherpa, Inc., is a research firm publishing Case Studies, benchmark data, and how-to information read by more than 173,000 advertising, marketing and PR professionals every week. Praised by The Economist, Harvard Business School's Working Knowledge Site, and Entrepreneur.com, MarketingSherpa is distinguished by offering practical, results-based marketing information researched and written by a staff of in-house reporters. MarketingSherpa's publications include:
  • 400+ Case Studies library
  • Annual Buyers' Guides for five marketing services
  • Annual Benchmark Guides featuring primary research and "best of" secondary research
  • Eight weekly newsletters
  • Annual Summits
www.MarketingSherpa.com

MarketingVOX

MarketingVOXMarketingVOX is the voice of online marketing. Written by online marketers, MarketingVOX summarizes the significant elements of the day's news across the media world and provides a comprehensive industry record for the past three years.

www.marketingvox.com

Media Center

Media CenterThe Media Center is a non-profit think-tank committed to building a better-informed society in a connected world. The MediaCenter helps individuals and organizations worldwide acquire intelligence and apply insight into the future role and use of media and enabling technology.

The Media Center is a separately funded division of The American Press Institute, an independent, not-for-profit educational center with headquarters in Reston, Virginia. Through its global, multi-disciplinary network of researchers and leading thinkers, The Media Center inspires and agitates dialog and activities exploring the intersection of media, technology and society.

www.mediacenter.org.

Online Publishers Association (OPA)

OPAFounded in June 2001, the Online Publishers Association (OPA) is an industry trade organization whose mission is to advance the interests of high-quality online publishers before the advertising community, the press, the government and the public. Members of OPA represent the standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability. The OPA produces extensive research on consumer engagement, online media consumption, paid content and much more.

In addition, the OPA hosts a variety of strategic events annually. For more information about the upcoming OPA 06:London, a global online media conference, visit their website.

www.online-publishers.org

Supernova

SupernovaHosted by the Supernova Group, and produced in partnership with The Wharton School, Supernova is the first conference to fully explore both the deep technological underpinnings and the real-world business implications of an increasingly decentralized, connected world. Each year, Supernova attracts over 350 of the biggest names in the industry to impart practical knowledge to business professionals in a series of workshops held at Wharton West, as well as participate in a 2-day interactive summit to exchange insights on the latest technological developments.

Read about the 2005 program and get updates on Supernova 2006 at their website.

www.supernova2005.com

SXSW

SXSWBenefit from hands-on, how-to training as well as long-term, big-picture analysis at the SXSW Interactive Festival in Austin, Texas. Areas of specific focus for the 2006 event in March include blogging, web design, wireless, programming, tech entrepreneurism and business strategy, gaming, and digital convergence.

Confirmed speakers include Heather Armstrong (dooce.com), Henry Copeland (Blogads), Jim Coudal (Coudal Partners), Jory Des Jardins (BlogHer), Jason Fried (37signals), Molly Holzschlag (molly.com), Craig Newmark (craigslist), Peter Rojas (Engadget), Jeff Veen (Adaptive Path), Evan Williams (Odeo), plus dozens of others.

www.sxsw.com/interactive

WIRED

WIREDWIRED is the first word on how technology is changing our world. WIRED identifies the important trends and sets the agenda on what's next, with unique insight into the people, companies and ideas driving this change.

www.wired.com/wired

WOMMA

WOMMAWOMMA is the official trade association for the word-of-mouth marketing industry. Its members are committed to building a prosperous word-of-mouth marketing profession based on best practices, measurable ROI, and ethical leadership. The association has more than 150 corporate members.

www.womma.org

BlogOn Event 2005 Partners and Sponsors

Six Apart

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